Start Frame

Click or drag to upload an asset

Supports JPG, PNG, and WEBP. Max 10MB each.

End Frame

Click or drag to upload an asset

Supports JPG, PNG, and WEBP. Max 10MB each.

Prompt

Required

0/20000

Duration

2s30s

Generate Audio

Adds audio to the generated video.

Wan 3 AI Video Generator - 30s Doc to Video

Generate up to 30-second 1080p videos with Wan 3, Alibaba's all-in-one AI video generator. Text, image, first-last frame, reference, document and web link inputs - with audio in a single pass.

Wan 3 cinematic product film generated from a text prompt with studio lighting and smooth camera motion

A sleek smart-glass product spins slowly on a dark reflective surface, light sweeping across the frame as floating UI elements appear and disappear around it. Cinematic studio lighting, shallow depth of field, smooth 360-degree camera orbit, premium tech commercial feel.

How to use Wan 3

Move through prompt, reference images, and model selection in the same order you generate.

Describe your scene

Write a detailed prompt covering subject, camera movement, lighting and mood. Wan 3 reads text up to 20,000 characters, so you can express complex scenes, product stories and film-style direction in natural language.

Add any reference

Upload a first or last frame, reference images, video clips, audio, a PPT/PDF document or a public web link. Wan 3 combines up to 10 images, 5 videos and 5 audio tracks to keep characters, objects and style consistent.

Generate and refine

Choose a 2-30 second duration, resolution up to 1080P and an adaptive or platform-native aspect ratio. Preview the result, tweak the prompt or references, and regenerate until it hits your brief.

Why choose Wan 3

Key capabilities that shape output quality, shown as focused content blocks.

Wan 3 product commercial with studio lighting and smooth motion

All-in-one video generation

One model handles text-to-video, image-to-video (first or first-last frame), and reference-to-video. No model switching, no multi-stage pipelines - describe, upload and generate in the same place.

Generate a video

Wan 3 large-scale sci-fi environment with cinematic consistency

Documents and links to video

Drop in a PPT, PDF, DOC, XLS or Markdown file, or paste a public web page. Wan 3 reads the content and turns it into a narrated product explainer or course video - the first Wan generation to support file and link input.

Try doc-to-video

Wan 3 rainy action sequence with dramatic camera motion

30-second single-pass clips

Generate up to 30 seconds in one take, or let smart duration pick the right length. Long enough for narrative scenes, product walkthroughs and brand stories without stitching multiple clips together.

Create a 30s video

Wan 3 fashion campaign with polished studio motion

1080P with native audio

Output up to 1080P at 30fps with audio generated in the same pass - lip-synced voices, ambient sound and on-screen action that stay consistent with the visuals.

Explore 1080P

FAQ

Common decisions to check before generating.

Wan 3 is Alibaba's all-in-one AI video generator. It produces videos up to 30 seconds long at up to 1080P with native audio, supporting text, image, video, audio, document and web link inputs in one model.

Most video models need a different tool for each input type. Wan 3 combines text-to-video, image-to-video, first-last frame and reference-to-video in a single model, and is the first Wan release that reads documents and public web pages as inputs.

Yes. Upload PPT, PDF, DOC, XLS, Markdown or other supported files up to 50 pages, or paste a public web link, and Wan 3 converts the content into a video. File and link inputs cannot be used together in one task.

Videos run from 2 to 30 seconds in a single generation. Without reference videos, any length in that range works; with reference video input, the input duration plus the generated duration must stay within 30 seconds.

Wan 3 outputs 480P, 720P or 1080P at 30fps in MP4. Aspect ratios include adaptive, 16:9, 4:3, 1:1, 3:4 and 9:16, so the same clip can be exported for YouTube, Instagram and short-video feeds.

Creator reviews

Feedback closer to real usage than marketing copy.

“We paste the product sheet and a headline into Wan 3 and get a 20-second ad-ready clip. A job that took our editor a day now takes one export cycle.”

Sarah Mitchell

E-commerce video lead

“Turning our PDF lessons into short explainer videos with first and last frames kept the pacing tight. Slides that took hours to animate now become clips in minutes.”

Daniel Okafor

Course content producer

“The character consistency in a 25-second IP spot is what sold us. One reference set, one pass, and the lead stayed on-model from the first frame to the last.”

Mia Lindqvist

Brand content director